Welcome, here is my Winter Newsletter edition. As we are already halfway through the year, Yes frightening thought, I will be discussing what Social Media Management is and why you should employ a company to mange this for you. You are probably saying why outsource this as I can do this myself but consider the reality, for many small businesses, there just isn’t enough time or resources to dedicate to effective social media management.
Why You Need A Social Media Management Company
Digital marketing encompasses many moving parts that work together to generate interest, nurture leads, and close sales.
However, it’s important that you know the ins and outs of each digital marketing tactic and how they can help your business if you want to get the most out of your marketing budget. Let’s start with the obvious– “What is Social Media Management”?
What Is Social Media Management?
In a nutshell, social media management is the process of managing your online interactions and content across social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.
However, social media management goes beyond just posting updates to your company’s social media profiles. It also includes engaging with your audience and looking for new opportunities to increase reach and visibility.
So herein lies the challenge, can you as a company spare the time to dedicate to some of the “tasks” (see below) that are involved with “managing social media”:
1. Choosing the Appropriate Social Media Platforms
Before you can begin putting together a strategy for social media management, you will need to consider what the best social media platforms are for your business. How much do you know about each of the platforms?
Is the appropriate platform Facebook, Instagram, Twitter, Linkedin, YouTube or Pinterest ?
2. Developing A Social Media Strategy
Like you develop a marketing plan to promote your products & services so should you Develop a social media strategy, as it is an important part of making sure that each of your campaigns is helping you get closer to meeting your marketing goals.
After you have decided which channels you plan to use, you’ll need to consider how often you plan to post and what types of content you will post. This all takes time.
3. Creating a Social Media Schedule
When it comes to social media management, consistency is key.
If you want to keep customers engaged and grow your following on these channels, you’ll need to consistently post quality content. The only way to do this is to create a social media schedule that details when and what you’re going to post on which channels.
4. Creating & Posting Content to Social Profiles
A big part of social media management is creating and publishing social media content across your company’s profiles.
This aspect of social media management requires you to have an in-depth understanding of both the social media platforms and your audience. You need to know what the best practices are for creating content on the channel. But you will also need to know what type of content and topics appeal most to your target audience.
7. Creating Social Media Advertising Campaigns
Creating and implementing social media ads is an integral part of answering what is social media management. Social media advertising complements your organic activity by allowing you to target specific audiences and improve visibility. For example, posting Facebook ads can help drive more revenue for your business as it allows you to reach new leads who are similar to your best customers.
5. Responding to Fans & Followers
Responding to fans and followers on your social media platforms is an important part of social media management. When an individual comments on your page with a question or concern, this presents a new opportunity for you to provide value for your leads while also demonstrating excellent customer service.
6. Engaging With Others on Social Platforms
Engaging with social media users goes beyond just responding to fans or followers who comment on your business page or send a message.
This often includes seeking out new leads or other opportunities and starting a conversation with them on the platform.
8. Managing Contests & Giveaways & Tracking Performance
If you plan to create contests or giveaways, then managing this process will be part of your company’s overall social media management tasks. Managing a contest involves creating rules and guidelines, accepting submissions, choosing a winner, and following through with the promised prize or giveaway.
As with any other type of digital marketing tactic you employ, it is important to make sure that you track and measure your social media campaign results over time. Tracking your performance also helps you identify areas of improvement.
Why You Need To Hire A Social Media Management Company?
Knowing what and why social media management is important is only half the challenge.
Now, you have to put that knowledge to use and start making decisions about your company’s social media management.
For many small businesses, there just isn’t enough time or resources to dedicate to effective social media management.
Posting quality content consistently takes a lot of time and effort that some small business marketing teams just don’t have.
You may not have anyone on your team with the expertise or skills needed to implement effective campaigns.
Consider Content 360 to manage all these Social Media Management tasks so that you have time to work “ON” your Business.
Would love your comments on the newsletters. Till next time
Debbie