18 May 2015

Understanding Hastags #

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I have noticed among business owners that do use Twitter, that they are still not sure on how to use the hashtag.

Here is a guide on how to use it #:
For starters, spaces are an absolute no-no. Even if your hashtag contains multiple words, group them all together. If you want to differentiate between words, use capitals instead (#BlueJasmine). Uppercase letters will not alter your search results, so searching for #BlueJasmine will yield the same results as #bluejasmine.
Keep in mind that the @ symbol does something completely different. Using @ before a person’s Twitter handle will tweet at him directly, letting him know you have written to him via the @Connect tab. A hashtag will not.

Companies may choose to create hashtags to promote specific events or campaigns. If you want to use Twitter as part of your business strategy, here are a few tips to keep in mind:

Consolidate Your Tweets – Choose a specific account that will represent your brand or business. Set up a business account, or designate one employee to tweet on behalf of the company. That way, users can find all of your tweets in one place.
Use Relevant Hashtags – See what hashtags other businesses in your field are using. If you’re promoting cheap airfare, you will want to use hashtags like #CheapTravel and #FlightDeals so users will find you when they search for those keywords.
Follow Trends – See what hashtags are trending and make use of them — if they are relevant to your business. Using a popular hashtag that has nothing to do with your brand (for example, including #MileyCyrus in a tweet about cheap airfare) makes you look like a spammer and will hurt your credibility.
Create your own Hashtag – If you want to create a special hashtag for an event or campaign, select one that hasn’t been used before and remind everyone to use it in related tweets. Be sure to include the hashtag in any promotional materials. Make it informative but short — for example, a company could use #Strategy to talk about courses or workshops they are conducting.
Generate Buzz – Creating a contest, raffle or promotion is a great way to get Twitter talking about your brand. Users will be more likely to retweet your hashtags if they know they might win a prize by doing so. For instance, if you’re promoting a new Workshop called Strategic planning, get Twitter buzzing by offering free treats to users who tweet #StrategicplanningPromo.


Best Practices
Be Specific – If you’re using a hashtag to join a conversation, make sure the hashtag is specific and relevant to your topic.
Keep it simple – Hashtags, like links, look like spam if they are used too often. Three hashtags should be the maximum
Give context – A tweet that contains only hashtags is not only confusing — it’s boring. If your tweet simply reads, “#happy,” your followers will have no idea what you’re talking about.
So if your current Twitter campaign is not producing results, Please contact Content360 to assist you at info@content360.co.za.

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