Social Media Advertising

Social Media Advertising

What is Social Media Advertising?

Social media advertising describes the advertisements served to clients/users on social media platforms. As social networks utilise user information, they serve highly relevant advertisements (based on specific interests, behavioural interactions and other custom targeting). In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.

It is best to start with the most popular social platforms, then once you have profitable systems running, you can look at allocating a percentage of your budget toward more experimental campaigns.

Which Social Media Platforms to choose?

In 2018, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI (Return on investment).

  1. Facebook.
  2. Instagram.
  3. Twitter.
  4. Pinterest.
  5. LinkedIn.
  6. Snapchat.

Want to advertise your business or services? Content360 will develop, create and set up all accounts for adverts on the different social media channels.

Contact us for more information. 

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